Can NFT Help to Build Your Corporate Culture?

Building corporate culture is vital for having a highly-motivated, efficient team. The more things unite each member of the team, the more cooperative they are. A company’s values,
traditions, and rituals are solid variables of a meaningful corporate culture. 

If we look beyond traditional instruments, we can also come up with stories. Being a part of the story can be a good motivator and engage employees in spirited cooperation with colleagues. And NFT can become a solution to creating an immersive and exciting company’s legend.

Plenty of companies have their stories that mostly derive from their name: a “Gorilla” company will be a red-blooded bald-headed team that tends to set the rules of the market, while “Toony Fruits” most likely will be a team of positive people.

Both of the teams could create an NFT collection with cards dedicated to each team member in their unique style. The cards could contain information that reflects the company’s story by simply indicating things like position, zodiac sign, local memes, illustration or photo of an employee, different dates.

Each employee’s promotion or another milestone can bring them another card from the collection thus motivating them to become a local rockstar, and also feel more engaged in the company’s story, be more productive and cooperative, and have a goal to make the company successful.

In the future, this NFT collection can bring added value to the team as these items can cost much more if the company becomes famous or somewhat interesting to the NFT investors. Such NFT collections also can be a good instrument of your brand awareness because your employees would love to use such cards as social media profile photos.

Also, it will help your whole team get acquainted with crypto wallets and better understand new technologies. And this is a good point for both of you.

If you feel like building your company’s corporate culture, the Apollo HR team can help you implement NFT or build it in any other way.

VR Education of Your Employees

Rumor has it that people tend to learn new information either visually, audibly, or kinesthetically. There are plenty of theories about learning styles but let’s take this one as the option. Can you imagine a learning medium that is appropriate for all types at once? It is already being invented: metaverse.

When you hire new people to your company you may look at them not only as a workforce but as assets that can bring your business added value in the future. Long-term cooperation presumes that an employee becomes more professional and familiar with your products or services.

A good company not only waits for such output but also stimulates the professional development of the employees. If it is quite easy to increase the budget on courses and master classes, it is hard to teach personnel internally.

Metaverse can be a good solution for an inward education. It gives the possibility to create any kind of working environment and model any scenario possibly needed for your worker. VR technology can also save lots of time to learn how to do a certain job.

VR education also allows employees to become more engaged in the process. Though there are plenty of variables that influence our ability to learn (motivation, level of education, physical health, psychological state), in most cases traditional aural or visual education is hard to perceive without significant effort especially when you’re no longer 18.

Metaverse-based education implies creating a comfortable, engaging, and effective environment that increases productivity and time-efficiency of the process. Such experiments are already underway and show some positive results as in the case of Make Real and Vodafone.

If you always wanted to implement new technologies in your business processes or upgrade your company’s internal education, you need to take a closer look at metaverse opportunities. If you are already eager to use it, the Apollo HR team can make it real for you.

Will Metaverse Change Zoom Calls? 

Events of the last two years showed us that remote work could not only be a benefit for a responsible team but also a necessity. Lots of companies revealed that remote teams with appropriate management can stay efficient or perform even better.

Each employee with a sufficient level of motivation, responsibility, and self-organization can do their work without sacrificing 2-3 hours a day watching the rear lights of a Prius while commuting to an office.

The only need to break the worker’s autonomy is in team meetings. Even before covid, there was a slight feeling of uselessness of such a large number of meetings daily but with Zoom, Skype, and Meet it all turned into a constant dull nightmare.

2D grid with fancy backgrounds, kids and cats breaking through, and an atmosphere of everlasting routine doesn’t really contribute to reaching quarterly goals both of an employee and a company.

It was a matter of time before the solution would come: in the present technological era, it took only two years. Now we can talk about substituting zoom calls with AR and VR meetings in the metaverse.

AR and VR technologies allow us to recreate any needed environment like an exact conference room from your office or an International Space Station Unity module and communicate there through our avatars like during a normal offline meeting.

Depending on the goals of the meeting, the creator can adjust the environment to the demands, and make the meeting more entertaining and engaging. A proper setting can be a good argument to involve participants in a productive discussion.

It may be strange to communicate with avatars but this experience will definitely increase the productivity of such meetings. At the same time, the new form of communication can make us rethink how often and how long we need to discuss something and how often we actually do something.

Though the technology is not mass-adopted, its perspectives are very promising. IT giants already develop and test software for a routine AR and VR experience and expect to sell millions of headsets and other devices only this year.

The metaverse meetings will be 1000 times more engaging and productive than the 2D Zoom grid. Fun fact: Zoom also develops VR software for the customers. Apollo HR team develops the idea of using cutting-edge technologies for improving business processes so when you’re interested in converting your company’s remote meetings into VR experience, we can give you a hand.

NFT as a Bonus for the Team

An efficient team is a team that gets corresponding positive feedback after a successful performance. That is why you always need to think about rewarding your employees with something besides a pleasant wage.

Ambitious modern companies should always be on the edge of implementing new technologies. In terms of employee rewards, we’re talking about NFTs.

Is NFT a good reward?

Non-fungible tokens (NFTs) are digital assets that exist in only one variant. Nowadays these tokens often represent some images, videos, music files, memes, and other similar assets. Made on a blockchain, NFTs’ uniqueness is under the protection of unchangeable records in blocks.

A person that obtains NFT is an owner of the asset but in fact, everyone can see and use it without violating any intellectual and other property rights. Put simply, NFT is a right on an asset in a digital world without restricting the asset’s usage.

Why do you even need to think of rewarding your employees with NFTs? Because these tokens possess a lot of potential to become highly valuable assets. NFTs are only in the early stage of popularization and thus capitalization. Being a part of the metaverse and having an investment instrument features, non-fungible tokens can drastically increase their value in time. Why is it possible?

NFT is a win-win reward

Rewarding your team with a featured company’s NFT collection, you not only give them valuable assets but also motivate them to add value to these assets by working efficiently and creatively.

For example, if you release a collection when your company is only gaining weight on the market, each NFT will cost a certain relatively small amount of ETH. But when your company is a part of the Fortune 100 or a company with a successful ubiquitous product or a company hitting New York Times headlines and Twitter trends or all at once, the same collection will cost much higher because of the company's increased significance.

How else can employees use NFTs?

First, you can release a personalized collection devoted to each team member. In this case, an employee can just use it as a reminder of being a part of your team and collect such NFTs in the future like gaming cards or old-fashioned stamps.

Second, they can simply sell it in the marketplace or back to you. This is an obvious and straightforward usage but much more creative and engaging than just providing them with a 13th salary.

Third, NFTs are a part of the metaverse so you can reward your team with such tokens that can help form your employees’ virtual personalities. If now it is a rather strategic move, in the future it can become a must.

Bottom line 

NFT is a good but not ultimate benefit these days. Don’t rely only on such a reward and mix it with more traditional benefits like medical insurance, remote job opportunities, and team buildings in exotic places. 

Consider using NFT only if all your rewarded employees should know how it works and what they get. Otherwise, it doesn’t make NFTs inclusive.

Apollo HR team will be glad to assist you with implementing NFTs as rewards for your team as well as to tell more about how NFTs can help to create a corporate culture for your company.